The standard for sustainable retail marketing

MEASURING AND REPORTING THE ENVIRONMENTAL IMPACT OF PROMOTIONAL MARKETING

EcoDesignCloud is the trusted platform where brands, agencies and suppliers collect, measure and verify the environmental footprint of PLV, packaging, print and branded goods, replacing spend-based estimates with activity-based LCA, project by project.

ecodesigncloud the standard for environmental impact of promotional materials

Adopted by L'Oréal, LVMH and PUIG

A community of 600+ companies in 35+ countries

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Stop estimating. Start knowing.

Whether you manage a brand's Scope 3, an agency's supplier network or a manufacturer's environmental performance, EcoDesignCloud gives you the infrastructure to collect real data, run real LCAs, and make decisions you can defend. 

 

Environmental data only creates value when everyone trusts it

Brands can't report what their suppliers haven't measured. Suppliers can't prove what no one has verified. EcoDesignCloud sits at the center of this relationship as a neutral, ISO-compliant platform transforming fragmented supply chain data into a shared, auditable environmental record that every stakeholder in the promotional marketing value chain can rely on.

For brands

From spend-based estimates to activity-based measurement


Replace annual financial proxies with a real LCA per product and per project in hours, not months. Measure your Scope 3 the way auditors and investors now expect.

For supplier

Prove it once. Share it everywhere.


Submit your environmental data once. Share a verified profile with every brand that asks. Turn compliance effort into commercial credibility across all your client relationships.

For both

Every procurement decision, environmentally scored


Run automated LCAs on any sourcing scenario before committing. Compare alternatives, identify reduction levers, and act at the point of decision not at year-end.

EcoDesignCloud Overview

Trusted environmental data

One source of truth. No more chasing data.

For brands: a consolidated, ISO 14040/44-compliant view of your entire marketing supply chain's environmental performance — from individual PLV references to group-level Scope 3. For suppliers: a verified environmental profile built once and shared across every brand relationship, eliminating duplicated questionnaires and building mutual trust.

 

 

  • Structured collection validated against ISO 14040/44 and international PEF standards
  • Supplier profile shareable across multiple brand clients — one submission, zero duplication
  • Every data point tracked, timestamped and auditable

CSRD - AGEC - PPWR - CBAM compliance

Four regulations. One platform. No rebuilding required.

The regulatory convergence shaping the promotional marketing industry is already underway. CSRD mandates verified Scope 3 reporting including marketing procurement — PLV, displays, packaging and branded goods. 

 

Each regulation demands the same foundation: reliable, traceable, product-level environmental data. EcoDesignCloud provides it — for brands and their suppliers — in a single shared platform.

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Regulatory compliance

What EcoDesignCloud delivers

CSRD

Consolidated activity-based Scope 3 reporting at product, brand, subsidiary and group level — including marketing procurement

AGEC

Eco Score and 16 PEF indicators exportable per PLV, packaging or promotional product reference for environmental labeling

PPWR

Automated per-product LCA covering eco-design, recycled content and end-of-life criteria for all European packaging

CBAM

Carbon traceability structured by component and material across the supplier chain, for display and fixture manufacturers

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From spend-based to activity-based measurement

Every procurement decision has an environmental cost. Now you can measure it before you make it.

Most brands still estimate their marketing Scope 3 from invoices, multiplying spend on PLV, print and packaging by generic emission factors. It's a blunt instrument: slow, inaccurate, and impossible to act on. EcoDesignCloud makes activity-based LCA accessible at the project level so instead of one annual approximation, your teams get a precise environmental score for every sourcing decision, in real time. The result: faster reduction, better supplier conversations, and a Scope 3 that reflects what actually happened not what was spent.

 

  • Replace spend-based estimates with verified, activity-based LCA across 16 PEF indicators
  • Environmental score per project, per PLV reference, per supplier — generated in hours
  • Identify reduction levers at the point of decision, not twelve months later

When environmental measurement moves from an annual finance exercise to real-time procurement intelligence, sustainability stops being a reporting constraint — and becomes a competitive lever for brands and a commercial asset for suppliers.

Team collaborating

COLLABORATIVE ENVIRONMENTAL PLATFORM

Transformation doesn't happen in silos.

Environmental progress in promotional marketing requires brands, agencies and suppliers to move together. EcoDesignCloud provides the shared workspace where data flows transparently, responsibilities are clearly assigned, and every contribution builds toward a collective environmental record — traceable, verifiable, and commercially valuable for everyone involved.

 

  •  Shared workflows across brands, agencies and their entire supplier network
  • Assign, track and validate data collection tasks across all partners
  • From single PLV reference footprint to group-level CSRD consolidation — one platform
Ecodesign solution

Four capabilities. One shared direction.

Collect

No more chasing data

Automated, structured collection from every supplier. Validated against ISO 14040/44, timestamped, auditable. Replaces every spreadsheet and ad hoc questionnaire.

Measure

Activity-based LCA

ISO-compliant product assessments across 16 PEF indicators. A real environmental score for every PLV, packaging item or branded product — not an estimate from invoices.

Optimize

Choose better, before you commit

Compare sourcing and design alternatives in real time. Identify your highest-impact reduction levers at the design and procurement stage — not at year-end.

Report

CSRD, AGEC, PPWR, CBAM — ready

Consolidate verified activity-based data across brands, subsidiaries and supply chain tiers. Audit-ready reporting for every current European environmental regulation.

 

 

The standard adopted by indistry leaders

They didn't wait for the standard. They helped build it.

600+ companies in 35+ countries have chosen EcoDesignCloud to move beyond annual estimates — and bring their entire promotional marketing supply chain with them.

 

"This level of transparency and cooperation can also open up new avenues for innovation".

 

 

 

 

   Antoine Vanlaeys, 

  Chief Operations Officer,  L'Oréal Groupe

 

"The EcoDesignCloud tool is a step towards more efficient and accurate environmental impact data-sharing between clients and suppliers".

 

 

 

   

    Mathieu Parfait, 

   CSR Director , Diam

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"Together, we are shaping the future of marketing where environmental performance is not an option, it's the standard".

 

 

 

Sydney Palti, CEO Altavia Group

 

   

    Sydney Palti, 

   CEO, Altavia Group

The promotional marketing industry is building its environmental standard. Where do you fit in?

Brands are replacing annual estimates with real-time project intelligence. Suppliers are competing on verified environmental performance. Agencies are becoming the connective tissue of a shared data chain. 600+ companies in 35+ countries are already on the platform.